I began to work with the local East African restaurant and events caterers, Jikoni, on a freelance basis. They were searching for a social media content creator to produce engaging short-form content for their Instagram profile to help boost sales and customer base, since reopening at a new venue.

I created seasonal content strategies for the business and planned a series of videos over the span of the month to meet a biweekly upload schedule, optimising engagement and meeting marketing goals while capturing the restaurant's personality and atmosphere.